Privacy Policy

de lo mío ("de lo mío," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit our website or join our community list, how we use it, and the choices you have. By using this website, you agree to the practices described here.

Information we collect

• Information you give us. When you join our list or contact us, we collect details you submit such as your name, email address, phone number (if provided), and your general location (such as city or region).
• Information collected automatically. Like most websites, we collect limited technical data through cookies and analytics — for example your browser type, device, pages viewed, and how you arrived at our site.

How we use your information

• To send you updates about drops, early access, and the stories behind the brand.
• To respond to your inquiries and provide customer support.
• To understand how our website is used so we can improve it.
• To protect against fraud, spam, and misuse of our site.

SMS / text messaging

If you provide your phone number and opt in to text messages, you consent to receive SMS messages from de lo mío about drops and early access. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP, or reply HELP for help. Consent to receive text messages is not a condition of any purchase. We do not sell or share your mobile information with third parties for their own marketing purposes.

Cookies & analytics

We use cookies and similar technologies to operate the site, remember your preferences, and measure traffic. We use Google Analytics (GA4) to understand site usage; Google may process this data in accordance with its own privacy policy. You can control cookies through your browser settings. Our cookie banner lets you acknowledge our use of cookies when you first visit.

Third-party tools

We rely on trusted service providers to operate our business — for example, our email/marketing platform, form-handling service, and analytics provider. These providers process information only as needed to perform services for us and are expected to protect it. We do not sell your personal information.

Data retention

We keep your information for as long as needed to provide our services and for legitimate business or legal purposes. You may ask us to delete your information at any time (see "Your rights" below).

Your rights

You may request to access, correct, or delete the personal information we hold about you, and you may unsubscribe from our emails at any time using the link in any message. To make a request, contact us using the details below.

Your California privacy rights (CCPA)

If you are a California resident, you have the right to know what personal information we collect, to request deletion of your personal information, and to opt out of the "sale" or "sharing" of your personal information. de lo mío does not sell your personal information. You will not be discriminated against for exercising any of these rights. To make a request, contact us using the details below.

Children's privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Significant changes may also be communicated by email or on our website.

Contact us

Questions about this policy or your information? Reach us at hello@delomio.art. de lo mío is based in New York and ships worldwide.